Attack on Ebay's Business Model: Tiffany v. Ebay

Tiffany & Co., the famous jewelry company, sued Ebay a while back seeking an injunction requiring Ebay to police all auctions of "Tiffany" products to assure that they are not fakes.  Ebay claims it has no duty to police sales of products that never come into its corporate hands.  A week-long federal bench trial ended last Tuesday, and the judge says he'll issue a decision soon.  Ebay says that the Tiffany suit is an attack on the on-line auction house's business model because the cost of policing each sale for authenticity is prohibitive.  A New York Times article on the case notes that about 102 million items are on sale on Ebay as I write this post.

Comments

[William Leides]

I think it's positive that retailers such as Tiffany, Chanel, LV and others are taking a serious stand against auction houses that allow people to sell fake items. Think about it, if you owned a brand that was well known for it's quality and such wouldn't you be mad if someone down the street from you stole your patent and started selling cheaper versions for less?

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