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Monday, November 16, 2009

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Listed below are links to weblogs that reference Jenzabar “expert witness” claims that Google still uses keyword meta tags:

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Matt Cutts

Google has stated on our official webmaster blog at http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html that we do not use the "keywords" meta tag in our web search ranking. I know because I helped write that post. :)

Matt Cutts

Oh, and noted search industry expert Danny Sullivan verified that the keywords meta tag did not affect Google's search results ranking as far back as 2007: http://searchengineland.com/meta-keywords-tag-101-how-to-legally-hide-words-on-your-pages-for-search-engines-12099

It's easy for anyone to test this on their own. On the root page of your domain, simply create a "keywords" meta tag with a long gibberish word. After the page is crawled and indexed (which you can verify by looking at the cached version of the page in Google's results), just search for that long gibberish word. You'll notice that Google won't return that page if you only have the gibberish word in the keywords meta tag.

spam name

Rather than suing over the film itself, Jenzabar seized on a handful of pages on the Long Bow web site about the film that discussed Chai’s subsequent career as founder of Jenzabar and claimed that the use of the term “Jenzabar” in the keyword meta tags for some of those pages infringed Jenzabar’s trademark.

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