Proving that if you pay so-called expert witnesses enough money you can get them to say just about anything, Jenzabar has found a computer expert named Frank Farance who has submitted sworn testimony that Google really does take keyword meta tags into account in search rankings. He ignores Google’s own statement on this issue (without saying why). Rather than setting forth a detailed discussion of his affidavit, I have posted it here for review.
As discussed in previous posts (here and here), Jenzabar is a higher education software company that is trying to bankrupt a documentary film company for the crime of having reported some controversial words stated by Jenzabar founder, Ling Chai, who was a student leader at Tiananmen Square (that she was allegedly hoping for bloodshed so that the Chinese people would open their eyes). Rather than suing over the film itself, Jenzabar seized on a handful of pages on the Long Bow web site about the film that discussed Chai’s subsequent career as founder of Jenzabar and claimed that the use of the term “Jenzabar” in the keyword meta tags for some of those pages infringed Jenzabar’s trademark.