Coordinators

Other Contributors

About Us

www.clpblog.org

The contributors to the Consumer Law & Policy blog are lawyers and law professors who practice, teach, or write about consumer law and policy. The blog is hosted by Public Citizen Litigation Group, but the views expressed here are solely those of the individual contributors (and don't necessarily reflect the views of institutions with which they are affiliated). To view the blog's policies, please click here.

« Study of Medical Causes of Home Mortgage Foreclosures | Main | Corey Ciocchetti Paper on the Future of Privacy Policies »

Tuesday, December 29, 2009

Comments

Anonymous

.

I don't know Paul ?

Initial interest confusion as to affiliation and sponsorship.

But, a simple eviction from the property may have been more fitting.

Why did they give out anything but B&D logo items ?

On surface, there appears a desire of affiliation ?

Perhaps a big banner disclaimer with a link to Makita and MLS ?

.

Account Deleted

Copyright/trademark infringement is illegal. Strategic ambush marketing is not.

Rather than whinge about Black & Decker, how about Makita does some really amazing leverage? Why don't they get involved with those fans in a big way? Why don't they add value and showcase their alignment? From the looks of it, Makita's involvement with MLS follows a pretty standard 3rd Generation path, so there is plenty of scope for shifting to 4th Generation - best practice.

When it comes right down to it, no law is going to protect a sponsor from strategic ambush. If the sponsor doesn't fully leverage the sponsorship, their returns won't be great and it leaves them wide open to ambush. Their best defense is a good offense. They need to leverage their sponsorships so there is no room for an ambusher to get traction.

You may be interested in my take on why ambush marketing legislation will never work (and what will).

http://blog.powersponsorship.com/index.php/2009/08/why-ambush-marketing-legislation-will-never-work/

Kim Skildum-Reid
Power Sponsorship
Author, The Ambush Marketing Toolkit

football news

The MLS will never be the NBA, they have to start thinking about the league performance and the soccer player abilities rather than law, marketing and advertising stuff. The US have to become a real soccer nation.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

Subscribe to CL&P

RSS/Atom Feed

To receive a daily email of Consumer Law & Policy content, enter your email address here:

Search CL&P Blog

Recent Posts

August 2016

Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31