by Paul Alan Levy
North Face has sued a company called “South Butt,” whose slogan “Never Stop Relaxing” is a deliberate poke at the fashionable outdoors clothing company's "never stop exploring." South Butt's logo comes close to being a mirror image of North Face’s logo. South Butt has a Facebook application that invites users to distinguish between a face and a butt, a nice reflection of its legal defense. Ht the Patent Law Blog and Ronald Riley.