Barney and the Nudes

by Jeff Sovern

Recently I was at the home of a family with a two-year old.   Because the two-year old likes Barney, the family played videos of Barney songs on YouTube.  Next to the videos appeared a series of ads. Among these ads were pictures of singles in revealing clothing.  Occasionally, an ad cycled in of a barely-dressed woman.  Those clicking on the woman were treated to pictures of various other women, at least one of whom was unclothed.  Barney's take: "Every one is special." 

Of course, the two-year old can't read and the ads have no meaning for children that age.  But they might have meaning for children only slightly older, and they probably watch YouTube videos too.  Beneath the ads appears a legend indicating that YouTube is not responsible for them.  But someone is, and it is hard to believe that whoever runs the ads is unaware of the possibility that they will be displayed next to children's programming, nor that YouTube has no power to enter into contracts to prevent such advertising during children's programming.

Society provides a variety of special protections for children.  Some of these are enacted into law, like the Children's Online Privacy Protection Act. Others have come through self-regulation.  As a result, for all the problems with the ads shown during children's television shows, you will not see nudes during those ads.  I am not up on the laws governing internet ads accompanying programming to children, though I know that the Supreme Court has invalidated some such laws on first amendment grounds. But regardless of the legal background, you would think YouTube--which is owned by Google of "Don't be evil" fame, would take steps to prevent such advertising from being shown during videos of interest principally to children.

Comments

[Keith Irvine]

Yes this happens with many time that when ever we search for a particular video on the youtube we get this kind of useless link which is not at all good for the children

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hey nice articulation. this is very sorrowful for us.we have to need to take some steps for our children. this type of link should be remove from this site.

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For some the cause of children's rights has wrongfully been viewed as simply a war of youth liberation or overcoming adult oppression of young people. However, freedom from parental authority, control, and discipline has never been a major theme of serious children's rights advocates.

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The clean up song sung by Barney the Dinosaur is a popular choice. You could play it or sing it yourself. Songs are a great way to indicate transition from one activity to the next. Children love music and are far more likely to respond to a song than spoken orders. It will immediately get their attention and quieten down the room. As soon as they hear the song, they'll know it's time to finish what they are doing and start to tidy up.

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The children are seen doing an activity, occasionally relating to the episode's topic. The children imagine something and Barney comes to life from a plush doll, transforming into the "real" Barney, how he appears to the children while they're imagining.

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Provincial or state governments child protection legislation empowers the government department or agency to provide services in the area and to intervene in families where child abuse or other problems are suspected.