This may be a big deal, and Michelle Obama's anti-obesity campaign may have played a big role in making it happen. Here's an excerpt from a New York Times article:
The Walt Disney Company, in an effort to address concerns about entertainment’s role in childhood obesity, announced on Tuesday that all products advertised on its child-focused television channels, radio stations and Web sites must comply with a strict new set of nutritional standards. The restrictions on ads extend to Saturday-morning cartoons on ABC stations owned by Disney. Under the new rules, products like Capri Sun drinks and Kraft Lunchables meals — both current Disney advertisers — along with a wide range of candy, sugared cereal and fast food, will no longer be acceptable advertising material. The initiative, which Disney revealed at a Washington news conference with the first lady, Michelle Obama, stretches into other areas. For instance, Disney will reduce the amount of sodium by 25 percent in the 12 million children’s meals served annually at its theme parks, and create what it calls fun public service announcements promoting child exercise and healthy eating.
In the United States of America we have been found the FDA raise a voice for banned junk foods and noticed to every big and small fast food supplier to reduce the amount and quantity of cholesterol and other supplements which leads to increase obesity among the people.
So now Walt Disney deals with an effective program in which they promote healthy foods and ban junk food ads in programs these practices are definitely brings awareness among the kids about the demerits of junk foods and how these foods are helpful in child obesity.
Posted by: Smith | Sunday, October 28, 2012 at 05:44 AM
That's a great move for Disney to give back to the community. But, wow, that is huge. I mean, a lot of money. I can't do anything but admire them for that.
Posted by: Bryan Training | Thursday, March 14, 2013 at 08:54 PM