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The contributors to the Consumer Law & Policy blog are lawyers and law professors who practice, teach, or write about consumer law and policy. The blog is hosted by Public Citizen Litigation Group, but the views expressed here are solely those of the individual contributors (and don't necessarily reflect the views of institutions with which they are affiliated). To view the blog's policies, please click here.

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Sunday, August 05, 2018

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Bob Belovich

Jeff

Thanks for posting this article. Economist Stephanie Kelton has talked about the "battle over price" in capitalism. Sellers want to charge more, buyers want to pay less. The market is the battleground. From this perspective, advertising is a tactic to support the seller's price. I am glad Prof. Piety has considered some of the social costs for advertising that are not included in the price.

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