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The contributors to the Consumer Law & Policy blog are lawyers and law professors who practice, teach, or write about consumer law and policy. The blog is hosted by Public Citizen Litigation Group, but the views expressed here are solely those of the individual contributors (and don't necessarily reflect the views of institutions with which they are affiliated). To view the blog's policies, please click here.

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Friday, July 06, 2007




dont buy from homecenter

I believe I heard Brian Okin best described as a fist-pumping douche bag. Very accurate indeed. I cannot wait to read of his indictment for the online scam he calls a business.

Scammed by Brian Okin and George Wendt

The above negative comments about Brian Okin are correct. I know due to direct experience with him. The rippling effects of the activities of folks like Okin are the biggest challenge to online merchandisers. There are multitudes of pontential customers being lost to the online market on a daily basis due to poor experiences with criminal operators like Okin and his partner George Wendt.


CEO Brian Okin of is against this because he uses low prices to attract customers, then rips them off by charging large fees for prompt shipment or order cancellation. In Mr. Okin's case, the advertised price means nothing, so it's in his best interest to make it lower than everyone else to attract more customers. See for the complete story!

Brian Okin needs to read this

Brian Okin has the nerve to write any comment regarding hurting business on the Internet. Just read about his companies and how much of a scam they are. Thousands of money he owes people and each time they catch up to him he changes the name of his company and starts all over. We need to get rid of this kind of low life before he infects everything on the web.

fed up

Note to Brian Okin: You own, a website which SCAMS people. Avoid at all costs.........just google it and read the poor reviews or check out the Better Business Bureau.


I shop backwards. I research price and features on the Web. Then I go to local stores, and if the item is carried at a price that is not too much higher than from an Internet store, I buy it. Convenience and time-saved are valuable products. So the local stores benefit from the Web. Many shoppers do what I do. I hate the practice of making up data and selling them to the Supreme Court.


Good point. Given the wealth of information that is available online, consumers' need for informed sales staff has been significantly reduced. But, establishing minimum prices could end up hurting online retailers and thus reducing the information available to consumers online.

Brian Okin

In addition, the evidence on price shopping doesn't hold that customers do research offline as much as they do research online. Online retailers are providing valuable ways for consumers to research online, yet only 1-2% of online shoppers to internet retailers buy from those internet retailers. Therefore, 98% of the people who browse websites actually are free riding on those websites. Forrestor research and other companies have conducted studies that show that for every time a consumer "free rides" on an offline retailer's assets, there are twice the amount of times that other consumers will "free ride" on internet retailer websites only to buy offline. It may sound counter-intuitive, but research shows that it happens more in this manner. People do more research online and then are uncomfortable buying online for many reasons including entering credit cards online, and other reasons.

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