Thursday, Senator Russ Feingold and Representative Hank Johnson introduced the Arbitration Fairness Act of 2007, comprehensive legislation to ban mandatory pre-dispute arbitration clauses in employment, consumer, franchise, and civil rights disputes. In my humble opinion, if passed this will be the most significant piece of consumer legislation of the last three decades.
This seemed to be something the public would like to know about, so I went to the assignments editor at the TV station I work with. She is the person who reviews daily events to decide which stories will be covered. She had not heard about the bill and did not receive a press release. I explained how important this bill was and convinced her that it was something the viewers would be interested in. We did a web search to see what we could find. We found nothing. Even Senator Feingold’s website did not have anything. Finally, 24 hours a latter and after a lot of effort, the station did two stories on how this bill affects consumers and employees, explaining what has happened to their legal rights.
The moral of this little story is simple: until consumer advocates learn to play the game of spin and public relations, it will be a long, hard, upheld battle to enact consumer reforms. Business has perfected these skills and consumer groups have a long way to go to catch up. Business has turned “tort reform,” into a mantra, and re-defined and vilified the phrase “trial lawyer.” They can take an isolated event like a lawsuit involving a pair of pants or a cup of coffee and turn it into a national obsession for months. They know how to play the game, and they play it extremely well. They have convinced the public that lawsuits are bad, and we are all better off with fewer legal rights and less access to the courts. Until consumer advocates start playing the game as well, (or at least get on the same field) and find the resources to compete, consumer reform may be slow in coming.
Just my thoughts.