Is This a Deceptive Practice Aimed at Law Professors and Lawyers?

Over at Balkinization, my colleague, Brian Tamanaha, reports on a possible deceptive practice aimed at law professors and lawyers, in a post titled "Have You Received This 'Honor?'"  I did receive the "honor," along with quite a few of my colleagues.  We're wondering how widely this "honor" has been bestowed, which would bear on whether it truly is deceptive.