by Greg Beck
Justin Leonard, the owner of InfomercialScams.com, has had his share of legal
troubles over the past
several months. First, he was sued in Florida by the infomercial company GlobalTec, which sells day-trading software. GlobalTec alleged that, by posting reviews of GlobalTec products that turned up in Google searches, Leonard was infringing the company's trademark. With the assistance of Public Citizen, Leonard filed a motion to dismiss, pointing out that, among many other problems with the lawsuit, he lived in Arizona and had no connection with the state where he had been sued. Last month, the court accepted Public Citizen's arguments and dismissed the case for lack of jurisdiction.
Next, Leonard received a subpoena from Video Professor, an infomercial
company that sells video-based courses, demanding that Leonard turn
over IP addresses and other personally identifying information about
everyone who posted reviews of the company's products. Leonard
objected, again with the help of Public Citizen, and yesterday Video
Professor withdrew its subpoena, although it did not drop its lawsuit
and is apparently still pursuing another subpoena to discover the identity of a Wikipedia user, who the company claims defamed it in the online encyclopedia.
So it came as no surprise to Leonard when he learned of yet another
lawsuit against him, this time in Michigan, brought by the Infomercial
company Lifestyle Lift,
which performs a facelift procedure that it claims takes only about an
hour. Predictably, negative reviews of the company began showing up on the Internet,
and Lifestyle Lift was not happy. So the company sued Leonard, claiming
as others had claimed before that the negative reviews infringed its
trademark. Public Citizen again filed a motion to dismiss on Leonard's
behalf, asking the court to dismiss the complaint because the
First Amendment protects the mention of the company’s trademark on
Leonard’s Web site, because Leonard has not violated trademark laws,
and because the court has no jurisdiction over Leonard in Michigan.
In addition to the lawsuits, Leonard has received a steady stream
of legal threats from other companies demanding that negative reviews
be taken offline. Many of these threats are totally without legal basis
and seem designed only to bully Leonard into submission. Public
Citizen has now defended Leonard on several occasions because, we believe,
the Internet's potential as a source for consumer information cannot be
realized if website operators are too afraid to post negative reviews.
Unfortunately, however, most people don't have access to pro bono trademark
lawyers, and defending against a lawsuit or subpoena will often be
impossibly expensive for a small website operator.
Unless companies start facing penalties, like judicial sanctions, for lawsuits that are filed for the purpose of squelching negative opinions, they will keep bringing these lawsuits
until websites like InfomercialScams.com are no more. And that, you can bet, is
exactly what they want.