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Wednesday, December 17, 2008


Phineas T. Bluster

The posting of such websites was a willful process set in motion by executives within the company. I did a search and found at one time over 80 such sites which the New York Attorney General investigated.

This was no slight mistake. Most of the sites, according to a source currently hired as a PR consultant to the company and speaking on conditions of privacy, were developed by the owner and one of the senior executives who went so far as to hire outside developers to put the sites up so no "link" would come back to haunt them.

keyword advertising

Keyword advertising is commonly used for marketing program where google adwords become popular these days. Other forms of keyword advertising includes pay per click and cost per action where some uses various strategies just to earn money from this activity.


In light of Prop 64's amendments to the Cal. Business and Professions Code, which I believe affect 17500 actions as well as 17200 actions, I think a Cal. consumer protection case would be very tough. If I wanted to suppress LifeStyle Lift's deceptive speech, I might try another state's mini-FTC Act.

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