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Monday, March 15, 2010


Gail Houston

More history on the corporate personality: see my chapter on Dracula and the corporate personality in Gail Turley Houston, From Dickens to Dracula: Economics, Gothic, and Victorian Fiction (Cambridge University Press, 2005).

Review of this book by Gill Ballinger:

"Houston's final chapter on Dracula is also rewarding; whilst the Gothic resonances of this novel have been scrutinized in great detail, she brings an interesting perspective to the text through her reading of the economic anxieties it depicts. She illustrates successfully how the novel can be read in the context of the corporate personality and bankerization. Both Dracula and Van Helsing are, she contends, competing for "a complete monopoly on circulation and consumption" (117). Dracula is read in the context of the foreign investor competing, and attempting, to overthrow his competitors. Although this argument is suggestive, it would have been useful for Houston to acknowledge Franco Moretti's Marxist approach to the novel in his chapter "Dialectic of Fear" in Signs Taken for Wonders (1983), specifically Moretti's consideration of how Dracula is "a true monopolist.""

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