by Jeff Sovern
The Dodd-Frank Act gives the Consumer Financial Protection Bureau the power to adopt regulations prohibiting deceptive, unfair, and abusive acts, and to bring actions against covered entities that are engaging in such acts. Dodd-Frank defines unfair and abusive, but not deceptive. So what qualifies as deceptive?
One of the canons of statutory construction, the Doctrine of Presumed Adoption, says that when a legislature copies from another statute, it is presumed to adopt interpretations of that statute, unless the legislature says otherwise. That suggests Congress intended the CFPB to use the same standard the FTC created and articulated in its 1983 deception policy statement: that conduct is deceptive if it is likely to mislead the consumer acting reasonably in the circumstances.
But one of my students, Carey Alexander, has brought to my attention a different argument. Carey pointed out that § 4301(c)(2) of H.R. 4173, the House version of what became Dodd-Frank, included the following:
2) DECEPTIVE ACTS OR PRACTICES- Any determination by the Director and the Agency that an act or practice is deceptive shall be consistent with the policy statement adopted by the Federal Trade Commission pursuant to section 5 of the Federal Trade Commission Act and dated October 14, 1983.
That language did not end up in the final version of Dodd-Frank. That suggests that Congress was open to the CFPB using a different definition of deceptive. It may also be relevant that until 1983, the FTC framed its standard for deception differently: conduct was said to be deceptive if it had a capacity or tendency to deceive the credulous consumer. The Congressional decision to omit the language quoted above from the final law permits the inference that Congress would find it acceptable for the CFPB to use the pre-1983 FTC standard--or perhaps still another standard. Moreover, the policies pertaining to deception in the financial context are arguably different from those in conventional consumer transactions because consumer financial transactions tend to be more complex than other consumer transactions--which argues for finding deception more easily.
Given Chevron deference, it is likely that the courts would not upset a determination by the CFPB to use a different standard. But we'll have to see if the CFPB even wants to.