by Paul Alan Levy
A company called “Javelin Marketing,” which in turn operates a business called “Prospect Match” that generates and sells insurance leads, recently tried to suppress criticism of its business practices on several pages of Insurance Forums web site by threatening to sue the host of the forum. Trying to get around the forum’s section 230 immunity, Javelin’s lawyer, a self-proclaimed Internet law specialist named Richard Newman, included claims for “false advertising” and “trade libel” under section 43(a) of the Lanham Act. Newman compounded his error by threatening to sue for copyright infringement if the operator of Insurance Forums posted his demand letter. That demand letter is posted here.
The threatening lawyer knew better than to put this in his own letter, but his client was not so cautious, including this choice line in his correspondence with the operator of Insurance Forums: "I really don’t care what the law allows you to do. It’s a more practical issue. Do you want to send your attorney a check every month indefinitely as I continue to pursue this? Now, we will both spend needless money and when you get sick of paying your attorney, you will take down the posts."
Continue reading "Javelin Marketing Seeks to Suppress Criticism of Its "Insurance Leads" Sales" »