by Jeff Sovern
The letters arrive every January and February with "Important Tax Information Enclosed" written on the envelopes. W-2s and 1099s. The one I'm looking at bears the return address "Processing Headquarters." Only it's not a tax form. When you open it up, it includes what looks like a check in the amount of $2,750.00. At the top of the apparent check appear the words "This document has a blue background and microprinting." But the "check" contains some small print: "Not a check." The letter explains that the addressee has "been selected to receive a special tax related incentive of up to $2,750 . . . ." Unfortunately, the only "designated site" for the tax incentive program is a particular car dealership. So much for the Processing Center return address. The dealership promises to match the addressee's tax return check or W-2 up to $2,750 when the addressee buys a car.
Now here's an interesting question: just how special is this offer? Any employee who earned at least $2,750 in 2010 should have received a W-2 reflecting that fact. The self-employed might feel left out, except that if they file a tax return of at least $2,750, they can still qualify. Oh and by the way, this solicitation was the product of pre-screening, meaning that the dealer has to make a "firm offer." I wonder if the requirement that the consumer submit the required documents prevents this from being a "firm offer." Why do I feel this offers another argument about the wisdom of Congress in largely excluding car dealers from the Consumer Financial Protection Bureau's jurisdiction?