Medical Injustice – Contracts That Suppress Patient Comments About Their Doctors or Dentists

by Paul Alan Levy

Yesterday we filed a class action complaint on behalf of the patients of a New York dentist, Stacy Makhnevich, over a form agreement that she imposes on all new patients to try to suppress any online comments on her work that she finds disagreeable.  In the form, Makhnevich promises not to evade HIPAA’s patient privacy protection in return for patients’ commitment not to disparage her, not to post any comments about her publicly; if the patient writes anything about the dentist, the patient assigns the copyright in those comments to Makhnevich.   Relying on the form, Makhnevich sent one of her patients invoices purporting to bill him a daily hundred-dollar fine for having posted comments about her on Internet review web sites.

The copyright assignment aspect of the agreement is especially dastardly.  It is intended to enable the dentist to send a DMCA takedown notice to the host of any web site where the criticism is posted.  Because the DMCA protects site hosts from liability for copyright infringement, but only if they act expeditiously to remove infringing material once they receive notice of its presence on their servers, hosts generally respond like Pavlov’s dog to such notices.  In theory, copyright could be asserted regardless of whether a comment is true or false, and regardless of whether it is an opinion that is constitutionally protected from libel claims; copyright can also be used as a basis for seeking awards of statutory damages even if there are no real damages.

Our individual client, Robert Lee, had a bad experience, not with Makhnevich’s dental work, but with her billing and her failure to submit the documents he needed to get reimbursed by insurance.  After his repeated efforts to get her office to do what they were supposed to do, he posted complaints on Yelp and on DoctorBase.  Makhnevich threatened to sue him over the posts, and sent DMCA takedowns, but no doubt to her surprise, not only did the patient not remove his comments, but both Yelp and DoctorBase defied the threat of infringement liability, telling Makhnevich that they regarded her agreement with the patient as illegal.  Undeterred, Makhnevich sent Lee invoices purporting to bill him $100 per day for the continued copyright infringement.  Makhnevich also hired a lawyer who sent additional threats of litigation, but rather than continue to wait to be sued, Lee has now filed suit for a judgment declaring the agreement void, an injunction preventing Makhnevich from imposing the agreement on other patients, and a notice to all Makhnevich patients informing them that they are no longer restrained by the agreement.

The complaint spells out the legal theories on which we will rely to void the agreement, but here I want to emphasize the policy reasons why we decided to take this case.  The form agreement that Makhnevich imposes on her clients was developed by a North Carolina based company calling itself “Medical Justice,” which markets the form to doctors and dentists as a way to insulate themselves from fair criticism through artificial means instead of by providing superior medical care. “Medical Injustice” is a more apt name for this company’s products.  After all, no medical professional objects to being praised, and inspection of Yelp’s page on Makhnevich reveals that she is the subject of a number of complimentary posts.  There is no reason to believe that Makhnevich has asserted copyright to get them removed.  Indeed, many of the comments read as if they were written at the behest of the dentist; some read as if they were sent to the dentist rather than being posted directly on Yelp.  By suppressing one side of the story, medical professionals who use these agreements create a distorted picture that prevents consumers from making an informed decision about which provider they should use.  Indeed, suppression of criticism is unfair to other doctors and dentists whose superior qualities make it unnecessary for them to use such contracts.

The abusive invocation of copyright law as part of this strategy also drew us to represent Lee.  Much of our Internet free speech practice has been directed at intellectual property law theories that get just a bit too big for their britches.  This is such a case.

The purpose of copyright law is to encourage creative expression by providing a temporary monopoly (sadly, less and less temporary) that enables those whose expression is marketable to reap financial rewards for their work.  At the same time, copyright law avoids giving any monopoly on facts or ideas.  Agreements like the one at stake in the Makhnevich case turn copyright law on its head by taking advantage of the fact that, as a practical matter, ideas and facts are articulated through copyrightable expression; hence anything that a patient writes about a doctor or dentist is likely to have sufficient originality to be copyrighted.  The Medical Injustice agreements allow professionals who use them to suppress the underlying opinions and facts, not to reap financial rewards from the expression and not to encourage further creativity.  This is a misuse of copyright law and in our view it needs to be stopped.

Not to deflect responsibility from Makhnevich, whose behavior toward Lee has been reprehensible, but the real villain of this piece is the Medical Injustice company.  We assume that Medical Injustice will step up to defend the contract that it has been marketing to its customers so that we can have a well-litigated determination of its validity.

The excellent “Doctored Reviews” web site explains in detail why these efforts are bad public policy.   More information is in the complaint about Medical Justice that the Center for Democracy and Technology filed yesterday with the Federal Trade Commission.

UPDATE:

Less than a day after we filed the lawsuit, Medical Justice started telling reporters that it is "retiring" the agreement over which Lee has sued Makhnevich, apparently in reaction to the litigation.  The story was first broken by Timothy Lee on Arstechnica — poetic justice, perhaps, because it was Timothy Lee whom Robert Lee contacted after reading Timothy Lee's previous Arstechnica article about Philadelphia dentist Kenneth Cirka using the same contract; Timothy Lee suggested he contact me for help.  (The two Lee's are not related).  A later story reports that Medical Justice went further, saying "We probably should have retired the agreement earlier, but today’s the day we did it.”

It is gratifying to have had this effect.  It remains to ensure that Makhnevich and other dentists stop imposing the agreement on new patients, and notify all of their existing patients that they are revoking the obligations purportedly imposed by the agreements.

Comments

[Royal Oak Dentist]

When laws are written by lawyers you can bet that there will be legal actions -- and lawyers will benefit, regardless of which side actually "wins."

Stacy was trying to use the law for her own protection. Whether this contractual assigning of copyright would hold up in a court of law is an interesting point. But, as a potential client, Robert Lee always had the option to not sign the form. There are many good dentists to choose from.

Glad the form is "retired."

[dental marketing]

Yelp should definitely allow for dentists and other business owners to respond with "their side".

Ed note: We certainly agree. In fact, businesses often DO respond on Yelp, just as they do on this blog. However, a spam URL for this marketing business has been removed.

[dentist merrillville]

It's amazing to see how Yelp and other similar sites are changing business. We offer reputation management to counteract this.
[ed note: a spam link to the dentists' web site has been removed]

[Lee]

Thanks for citing specific complaint. However, my contention stands that modern technoligy, in particular the internet, has, in fact, hurt artisans, in particular musicians' ability & even will to write & produce quality original music. And I don't think that extending copyright protections for one's progeny (though I personally have none) is unreasonable. The same arguments used against copyright are used against tort in favor of "reform." As I write this billionaire corps like google are stealing from musicians rather than adopting fair & reasonable royalty agreements or paying any fees to ASCAP, etc. They can monitorywhereabouts but not youtube play. Sorry, but that's a fail.
I agree that corps abuse every law they can abuse, & remain grateful for spirit of public citizen, and maintain that too many internet users have been & remain obliviously giddy about piracy of others' work & that musicians need & deserve better protection from online theft, piracy, & plagiarism.

[Paul Levy]

With respect to Lee, the increase in the term of copyright in the late 1990's had nothing at all to do with protecting the "real artisans" or "legitimate musicians" whom your post champions. Under the 1976 Copyright Act, the term of copyright was the life of the author plus fifty years, and 75 years for a work of corporate authorship. The Sonny Bono Act, a/k/a the Mickey Mouse Protection Act, extended that 20 years. There is no evidence whatsoever that this extension was needed to create an incentive to produce creative works. Nor is there any evidence that companies have made insufficient profits on works they had already created. And the a/k/a aptly describes what was really going on. It was simply a money grab by a corporation that couldn't bear the idea of its famous cartoons passing into the public domain

[Lee]

Couldn't possibly agree more that this type of suppression of individual free speech is not just an abuse of copyright law, it is outright perversion of it. What I don't quite,understand is the aside lamenting longer legitimate copyright protection for true artistic & intellectual property. Original protections were set when ppl lived much shorter lives, & the ease w which modern technology enables theft & piracy is a genuine problem for legitimate musicians trying to make a living. Love PubCit & all you do, but let's not conflate real artisans' valid rights with abuses by poseurs/ fraudsters like "Medical Justice."

[AboutTime]

Congratulations on a job well done. Those agreements were clearly an abuse of copyright law. I have walked out on the few dentists requiring me to sign that form.

[Bongo Jim]

Does the suit go forward?

[D]

Kudos for taking this action. The FTC should have been all over this a long time ago. And can you imagine the implications if doctors could get away with this? It's the legal equivalent to telling John Grisham he must assign the copyright in his next novel to the hospital in order to get emergency health treatment.