On Wednesday, we blogged about a decision of an FTC adminsitrative law judge holding that POM Wonderful's claims that its products prevent or treat heart disease, prostate cancer, and erectile dysfunction were false and unsubstantiated. POM has responded with a new ad campaign saying that, under the FTC's ruling, it can still advertise about the product's "health benefits" (for instance, that drinking pomegranate juice "supports prostate health") as opposed to making a specific disease prevention or mitigation claim (for instance, saying that drinking the juice prevents prostate cancer).
UPDATE: More on this topic from the Washington Post: "Pom tests limits of FTC power with ad campaign"
What a great movement. I sure do hope that many more people try to support this and make it a much more successful campaign to help those in needs. Awareness is key to survival.
Posted by: Wing Banners | Wednesday, May 30, 2012 at 09:28 PM