by Jeff Sovern
In the course of researching cooling-off periods for my article Written Notice of Cooling-Off Periods: A Forty-Year Natural Experiment in Illusory Consumer Protection and the Relative Effectiveness of Oral and Written Disclosure, I came across some over-heated comments by opponents of the rules. Here is an excerpt quoting some (in the interests of brevity, I'm omitting the footnotes here, but if you want to know the sources and read fuller quotes, you can go to the article):
[S]ome complained that cooling-off periods were “contrary to fundamental business concepts,” “designed to undermine the foundation of the law of contracts,” “discriminatory in the worst way and probably unconstitutional,” would make contracts “a mere illusion,” “leave [consumers] in greater jeopardy than the 10 percent of our society that is out to take [consumers]” would “invite bad faith contracts,” and that cooling-off period rules were “class legislation.”[7] It was said that cooling-off periods would occasion “agony” for consumers. Byron D. Sher, a contemporaneous observe, summarized the economic arguments against the FTC rule as follows:
[D]irect sellers also argue that giving buyers a right to cancel will have a disastrous effect on their business. Their main contention is that the cooling-off period amounts to an “invitation to cancel” that will interfere with the “decision-making” process and frustrate the efforts of salesmen to facilitate the process. * * *
But by 2009, industry views had shifted dramatically. Another excerpt:
Periodically, the FTC solicits comments on its rules to see if they should be retained or revised. It did so most recently for the Cooling-Off Period Rule in 2009. The FTC’s Request elicited only six comments. One trade organization, the Direct Selling Association expressed the view “that the Rule serves a valuable purpose for consumers.” The only merchant objection to the Rule came from a seller of fresh fish that complained that the Rule permitted buyers to cancel sales; by the time that seller could reclaim the fish, several weeks would have passed and so buyers could keep the fish for free.
What had changed? For that, you should read the article. But in the meantime, perhaps this offers a lesson about how seriously to take critics of consumer protection rules. Of course, as the rules seem not to have done much for consumers, the article is also a cautionary tale for consumer advocates.