Does a consumer lack standing to sue for injunctive relief in misrepresentation case when he knows the truth about the product?

Rebecca Tushnet’s 43(b) blog reports today on the recent district court decision in Mason v. Nature's Innovation, Inc. (S.D. Cal.). The plaintiff sued the manufacturer of a skin care product for injunctive relief, alleging claims under California consumer statutes and warranty claims based on misrepresentations on the product’s label and website. The court found that the plaintiff lacked standing to seek injunctive relief because his knowledge that the statements were untrue meant that he was not in danger of future injury. Tushnet’s blog has more detail and discussion.