The Center for Science in the Public Interest has remade Coke's famed “Hilltop” ad to drive home the relationship between sugary soft drink consumption and obesity (and obesity's cousin, diabetes). CSPI recently reported that its video has been view more than 300,000 times in English. To view the video in English, go here or click on the imbedded video below. The video also has been produced for viewing around the world with Spanish, French, Hindi, Mandarin, and Portuguese subtitles. Immediately below the embedded video is an old post concerning sugary soft drinks and Coke, which contains more interesting videos.
Grandpa's coca-cola
by Brian Wolfman
We have covered the interaction between consumer protection law and efforts to stem the obesity epidemic, including NYC Mayor Michael Bloomberg's effort to ban large-sized sugary drinks (which has failed so far in the New York courts).
If that topic interests you, I think you'll want to watch two videos, which are linked here and here and can be viewed by clicking on the embedded videos below. The first video is the latest in Coke's anti-obesity advertising campaign, which suggests that you should eat, exercise, and otherwise emulate "grandpa's" lifestyle a couple generations ago--that is, you should walk and bike (rather than drive everywhere) and eat sit-down balanced meals (rather than grab junk food on the run). The second video drives home a point that Coke's ad ignores: grandpa's coke was less than a third the size of today's average coke.
Bloomberg gets that (as do others, such as Richard Posner).
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