Four companies agree to stop falsely promoting personal-care products as “all natural”

The Federal Trade Commission announced yesterday:

Four companies that market skin care products, shampoos, and sunscreens online have agreed to settle Federal Trade Commission charges that they falsely claimed that their products are “all natural” or “100% natural,” despite the fact that they contain synthetic ingredients. The Commission has issued a complaint against a fifth company for making similar claims.

Under the proposed settlements, each of the four companies is barred from making similar misrepresentations in the future and must have competent and reliable evidence to substantiate any ingredient-related, environmental, or health claims it makes.

The products include shampoo, sunscreen, and moisturizer. Details, including the names of the companies and their products, are here.