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Thursday, May 31, 2018

Paper on Advertising's Short-Term Effects

Chen He of the Tilburg Law and Economics Center and Tobias J. Klein of the Tilburg University Department of Econometrics & Operations Research, Center for Economic Research, Law and Economics Center; IZA Institute of Labor Economics; and Netspar, have written Advertising as a Reminder: Evidence from the Dutch State Lottery. Here is the abstract:

We use high frequency data on TV and radio advertising together with data on online sales for lottery tickets to measure the short run effects of advertising. We find them to be strong and to last for up to about 4 hours. They are the bigger the less time there is until the draw. We develop the argument that this finding is consistent with the idea that advertisements remind consumers to buy a ticket and that consumers value this. Then, we point out that in terms of timing the interests of the firm and the consumers are aligned: consumers wish to be reminded in a way that makes them most likely to consider buying a lottery ticket. We present direct evidence that this does not only affect the timing of purchases, but leads to market expansion. Then, we develop a tractable dynamic structural model of consumer behavior, estimate the parameters of this model and simulate the effects of a number of counterfactual dynamic advertising strategies. We find that relative to the actual schedule it would be valued by the consumers and profitable for the firm to spread advertising less over time and move it to the last days before the draw.

Posted by Jeff Sovern on Thursday, May 31, 2018 at 12:55 PM in Advertising, Consumer Law Scholarship | Permalink | Comments (0)

Wednesday, May 30, 2018

2019 International Association of Consumer Law (IACL) Conference to be in Indiana next June

We received the following announcement:

The next conference of the International Association of Consumer Law (IACL) will be held at the Indiana University McKinney School of Law in Indianapolis on June 13-15, 2019. This is the first time that the conference will be held in the United States, and we are hoping to get a good turnout from consumer law teachers and scholars in North America. You can expect a call for papers and more information about the conference (including hotel reservations) sometime in August or September of this year. If you have any questions, you can contact Professor James Nehf and his colleagues at Indiana University, jnehf@iupui.edu. The organizers are looking forward to another successful event to follow the meeting in Porto Alegre in July 2017. (For more information about the IACL, see http://www.iacl.net.au/ .  The organization also has a presence on Facebook).

Posted by Jeff Sovern on Wednesday, May 30, 2018 at 11:40 AM in Conferences, Global Consumer Protection | Permalink | Comments (0)

Tuesday, May 29, 2018

"Lowe’s Is Making Managers Sign Arbitration Agreements If They Want Their Bonuses"

"Salaried managers and assistant managers at the big-box home improvement retailer are being required to enter binding arbitration agreements under the threat of losing their valuable bonuses, according to a copy of the contract obtained by HuffPost.By signing the contract, managers agree they won’t take Lowe’s to court with any claims or join in class-action lawsuits against the company."

The full article is here.

Posted by Allison Zieve on Tuesday, May 29, 2018 at 05:18 PM | Permalink | Comments (0)

Amusing Video (though the laugh is on us): Adam Ruins Everything on Car Dealerships

 

Or click here.

Posted by Jeff Sovern on Tuesday, May 29, 2018 at 03:24 PM in Auto Issues | Permalink | Comments (0)

Court holds Department of Education violated Privacy Act rights of Corinthian students

AP reports that a federal court in California has ruled that the Education Department violated privacy laws with regard to students defrauded by the Corinthian for-profit college chain.

"In a break with Obama administration policy, Education Secretary Betsy DeVos announced in December that some students cheated by the now-defunct schools would only get a part of their federal student loan forgiven. In order to determine how much to forgive, the agency analyzes average earnings of graduates from similar programs.

"But a California district court ruled late Friday that the department’s use of Social Security Administration data in order to calculate loan forgiveness violates the Privacy Act. The court ordered that the Education Department stop the practice and stop debt collection from these students.

"The court also said that it needs to hear more from the agency and plaintiffs in the class-action suit in order to decide whether or not to compel the agency to return to full loan forgiveness. A hearing is scheduled for June 4."

The full article is here.

Posted by Allison Zieve on Tuesday, May 29, 2018 at 03:15 PM | Permalink | Comments (2)

A credit-file freeze with the big-three credit reporting companies may not be enough protection

Susan Grant at the Consumer Federation of America has written A Credit Reporting Agency You Probably Never Heard Of. Here's a key excerpt:

If you have placed freezes on your credit files at Experian, Equifax and TransUnion, no one can fraudulently open a new account pretending to be you, right? Not exactly. Freezing your files at the “big three” credit reporting agencies goes a long way to protecting you from identity fraud, since most major retailers and lenders check them when consumers apply for credit. ... But not everyone checks consumers’ credit files at the “big three.” Many phone companies, for instance, rely on information about new account applicants from the National Consumer Telecommunications and Utilities Exchange (NCTUE). ... Some gas, electric, water and cable companies also use the information from NCTUE in their approval process for new accounts. If you want to prevent someone from using your personal information to get phone or utility services, you need to freeze your file at the NCTUE. ... Should you bother to do any of this? Well, according to the Federal Trade Commission’s latest statistics on fraud and identity theft, phone or utilities fraud was the third most common type of identity theft reported to the agency last year. 

Posted by Brian Wolfman on Tuesday, May 29, 2018 at 03:03 PM | Permalink | Comments (0)

Sunday, May 27, 2018

Some Borrowers Owe More than a Million Dollars in Student Loans

by Jeff Sovern

So says the WSJ here.  It reports on how one such borrower landed in that position. Meanwhile, the Times reports on How Student Debt Can Ruin Home Buying Dreams.  Disturbing articles, especially for those of us in education.

Posted by Jeff Sovern on Sunday, May 27, 2018 at 01:39 PM in Student Loans | Permalink | Comments (1)

Saturday, May 26, 2018

WSJ Reporter Needed a Football Field to Print Her New Privacy Policies.

Here. She also offered ways to deal with the privacy policies, including what terms to search for to cut the reading down to thirty or forty yards. 

Posted by Jeff Sovern on Saturday, May 26, 2018 at 03:09 PM in Privacy | Permalink | Comments (0)

Friday, May 25, 2018

Is the CFPB Making it Easier for Financial Institutions to Discriminate in Lending?

by Jeff Sovern

Allison blogged earlier about Kate Berry's American Banker article, CFPB signals pullback on discrimination cases. I wanted to say a bit more about this area.

Depending on how you count, there are basically three ways to prove credit discrimination cases. One, that is theoretically possible, but that you virtually never see in practice, is what I call the smoking gun type of case, when, for example, the lender says it discriminates.  A rare example is Moore v. United States Dep't of Agric., 55 F.3d 991 (5th Cir. 1995) (no whites can qualify).  Because that kind of case is so unusual, some people don't count it and say there are only two ways to prove credit discrimination. The second way to prove discrimination is called disparate treatment. That requires the plaintiff to show that the defendant discriminated deliberately.  As you might imagine, it is difficult to show such deliberate discrimination, so successful disparate treatment cases are also rare.  On top of that, the Seventh Circuit bars its use in credit discrimination cases. See Latimore v. Citibank Federal Savings Bank, 151 F.3d 712 (1998).

That leaves the disparate effects test, also called the disparate impact test.  That test doesn't require the plaintiff to show that the defendant intentionally discriminated, but only that the lender's credit practices have a discriminatory effect, in the sense that they affect some groups more than others. Even if the plaintiff succeeds in showing that, the lender can still continue with its practice if it can show that the challenged practice is legitimate.  It is this disparate effects type of proof that the CFPB is reconsidering. Berry reports that HUD is also reconsidering use of the disparate effects test in its own enforcement actions. As Berry notes, the Supreme Court has upheld the use of disparate impact analysis in at least some circumstances in FHA cases.  Lenders are obviously hoping that Mulvaney will limit the disparate impact test as much as possible.

Problems already exist with use of the disparate effects test. For one thing, its use typically entails expensive statistical analysis, and anything that increases the cost of consumer litigation makes such litigation less likely. That's one reason why it's important that public agencies like the CFPB bring such cases, because they have the resources to do so.  Another problem is that the Supreme Court, in the Twombly and Iqbal cases, has made it harder to get past the motion to dismiss stage and on to discovery than was once the case.  It is a challenge for plaintiffs to satisfy the Twiqbal standards in disparate impact cases before they get access to the defendant's files, and yet they can't see those files until they satisfy the standard. It's like a catch-22: you can't get discovery until you can show the defendant's conduct had a discriminatory effect, and you can't show the defendant's conduct had a discriminatory effect until you can see their files.  

So all in all, it will be easier for lenders to discriminate and get away with it.  

 

Posted by Jeff Sovern on Friday, May 25, 2018 at 04:20 PM in Consumer Financial Protection Bureau, Credit Reporting & Discrimination | Permalink | Comments (0)

"CFPB signals pullback on discrimination cases "

This article from the American Banker discusses Acting Director Mulvaney's intention to re-examine how the Consumer Financial Protection Bureau enforces the Equal Credit Opportunity Act, which prohibits discrimination in lending. "Mulvaney's comments suggest the CFPB may make it harder for protected groups, including minorities and women, to claim they were adversely impacted by discriminatory practices. It is the first time that the CFPB has signaled publicly that it plans to clarify the language of Regulation B, which is intended to prevent consumers from being discriminated against in any aspect of a credit transaction."

Posted by Allison Zieve on Friday, May 25, 2018 at 12:47 PM | Permalink | Comments (0)

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