The Court of Appeals for the Fourth Circuit has issued an important decision at the intersection of First Amendment and trademark law, marking the second time in two days that free speech has triumphed over expansive intellectual property claims. On Monday it was the Ninth Circuit’s en banc decision in Garcia v. Google, rejecting an effort to use adventurous copyright theories to vindicate the plaintiff’s interest in protecting her reputation; the next day came the Fourth Circuit decision in Radiance Foundation v. NAACP, a ruling that bristles with excellent discussions of the boundaries between trademark law and the freedom of expression protected by the First Amendment.
Both cases arose from lawsuits over the expression of extremists: in the first case, film-makers who seemed to delight in creating a provocation against adherents of Islam; in the second, a group of wingnuts who attack the NAACP for its supposed support for abortion by merely associating itself in some respect with Planned Parenthood.
Today’s blog post is about the second case, in which the Fourth Circuit comes close to holding, as several other circuits have done, that the use of a trademark for the purpose of non-commercial discussion of public issues is beyond the reach of the trademark laws. The court’s discussion of this issue, as well of the danger to First Amendment rights of expanding the trademark laws into non-commercial terrain, will be cited for years to come. Similarly, the court recognizes the need to construe the “likelihood of confusion” requirement narrowly when critical expression is at issue, and equally important for purposes of trademark doctrine, the court ultimately finds no likelihood of confusion without any slavish analysis of the “likelihood of confusion” factors. The only disappointing part of the opinion is its treatment of the NAACP’s dilution claim, although, in the end, the panel roundly dismissed that claim based on a solid analysis of the fair use and non-commercial use defenses. (Other blog posts about the case by EFF, Volokh Conspiracy, and Techdirt.)

