by Christine Riefa
The Office of Fair Trading published on 26 December 2006, the picture of the impact of mass marketed scams in the UK. This is, as far as the UK is concerned, the first detailed analysis of the financial impact of scams. It reveals an average loss per scam of £850 for a an estimated total of £3.5 billion. Financial investment scams fetched a stagerring £5660 average loss per consumer, whilst bogus holidays club scams reached the £3000 average loss mark. The demographics of the survery showed that no-one was safe and that whilst particular groups were more vulnerable than others, all indivduals could fall victim of increasingly sophisticated scams. The OFT reports that "of those who fell for the scams, 32 per cent said it was because of the legitimate and professional appearance of the marketing, 30 per cent said they were caught off guard, and 13 per cent because of the excitement at the prospect of getting a good deal or winning a prize".
For more details about the fidings, see the complete report or the OFT press release.








A few weeks ago, I