by Greg Beck
New York’s Attorney General announced a settlement yesterday
with three big companies, Priceline.com, Travelocity.com, and Cingular
Wireless, accused of using software called Direct Revenue to deliver unwanted
ads to computer users. In a 2006
lawsuit, the Attorney General alleged that Direct Revenue installed its
software onto millions of computers without adequate notice or consent. Once installed on a user’s computer, the
software monitored Internet usage, collected data typed into web forms, and
delivered a steady stream of unwanted advertising. To make matters worse, once installed, the software was difficult
to remove.
The settlement marks the first time that advertisers,
instead of just the adware maker itself, have been held responsible for this
abusive sort of advertising. That seems
like a smart strategy. In this case,
Priceline, Travelocity, and Cingular had spent hundreds of thousands of dollars
advertising their services through Direct Revenue. Targeting the advertisers could help dry up the source of funding
that keeps adware companies in business. Although the financial settlement was relatively small, a total of
$100,000 between the three companies, the companies also agreed to use only
adware programs that provide notice and consent to users and make it easy for
users to uninstall. Of course, few
computer users, if fully informed, will willingly choose to install adware on
their computers.