by Jeff Sovern

In a 1973 article, William Whitford raised the possibility that some consumer protection legislation is enacted not to protect consumers, but to create the illusion of that protection.
Legislators thus appear to satisfy the demands of consumers, while in reality serving business interests.
See William Whitford,
The Functions of Disclosure Regulation in Consumer Transactions, 1973 Wisconsin Law Review 400.
Some aspects of the New York rent-to-own statute,
N.Y. Personal Property Law § 500 et. seq. seem to fit that description.
First, some background: Rent-to-own transactions are transactions in which consumers pay rent on an item until they have purchased it. The transactions typically provide that the consumer may return the item without incurring further obligations after the first week. An FTC study some years back found that RTO customers tend to be poorly-educated and have low-incomes. Remco Enterprises, Inc. v. Houston, 677 P.2d 567 (Kan. App. 1984) (which appears in our casebook), may present a standard RTO transaction: the customer was described as “a 20-year-old single mother of three who had completed only the ninth grade in school and was dependent upon aid to dependent children welfare payments of $320 per month.” One of the RTO transactions she had entered into was for a TV set; if she made 104 weekly payments of $17 each, she would own the TV. That works out to a total of payments of $1,768, for a TV said to have a retail value of $850. If that $918 markup was treated as a finance charge, she would be paying an APR of 85%.
RTO transactions are not subject to either the Truth-in-Lending Act or the Consumer Leasing Act; indeed, they are largely unregulated by the federal government, except to the extent that RTO businesses engage in unfair or deceptive practices. So their regulation has fallen to the states. It seems to me that state regulation could have several goals. One would be to help RTO customers understand that the rates they are paying are very high. For example, state RTO statutes could require RTO businesses to quote customers an APR. The New York statute does not, however, so require. See Colon v. Rent-A-Center, Inc., 276 A.D.2d 58, 716 N.Y.S.2d 7 (1st Dept. 2000).
Some would argue that RTO legislation should limit RTO charges—sort of a usury statute. Many economists argue that price limits are undesirable as a general matter. But the New York statute appears to have rejected that position, at least at first glance. That is, it does seem to impose a price limit. Section 503 limits the total RTO charge to twice the cash price of the merchandise. So, in the Remco case, where the cash price of the TV was $850, the total price would be limited to $1,700, saving the customer $68.
The statute even defines “cash price” in § 500.2 as “the price at which a merchant, in the ordinary course of business, would offer to sell the merchandise to the consumer for cash . . . .” So it looks like the RTO business can’t just raise its cash price to permit higher RTO charges. But not so fast. “Merchant” is defined in § 500.5 as “a person who, in the ordinary course of business, regularly leases, offers to lease, or acts as an agent for the leasing of merchandise under a rental-purchase agreement.” In other words, an RTO business. So it doesn’t matter what a normal appliance retailer charges; the limit is twice what an RTO business would charge in cash. And since RTO businesses have an incentive to inflate their cash prices to collect more in RTO charges, the result is that the limit is an illusion. If my impression is correct that RTO businesses normally do the vast bulk of their business in RTO transactions rather than cash sales, it means that the possibility of a cash sale wouldn’t restrain RTO businesses from having high cash prices—because they seldom make cash sales. That’s not their business. So the New York statute creates the illusion of a limit, but not much of a reality. You could argue that such limits are bad policy, but setting an illusory limit seems to be even worse policy.
I also love
§ 502, which requires rental purchase agreements to state that the consumer has the option of reviewing the completed form for up to 24 hours—upon written request.
First of all, how many times have you heard of a consumer making a written request of any kind at an appliance store?
But maybe that doesn’t matter since the right to make the request is on the form itself.
Except that § 502’s notice is not required to be conspicuous, while other disclosures—see § 501.7—are.
So this notice is likely to be obscured by the provisions that, under the statute itself, are required to be conspicuous. Maybe other provisions of the RTO statute are helpful to consumers.
But the sections I’ve just described are either designed to create the illusion but not the reality of consumer protection, or else were poorly done.
You be the judge.